Floranova









Photography
Canon EOS 6D Mark II
Canon Sigma Zoom Lens ef 24-105mm
Canon Macro Lens ef 100mm
Flower Shots
Macro lens used to capture close-up flower cuttings.
Lifestyle Shots
General, aesthetic images.




Pot Shots
Used for technical purposes to analyse habit and performance.








Portrait Shots
Flower, Lifestyle and pot portrait edits.
Literature




Promotional Leaflets
Designed for clients and technical sales reps globally.




Dutch SpringTrials Booklet
Aimed at guiding customers around the trial.



Dutch SpringTrials Labels
Placed with the appropriate variety.
Email Marketing



FlowerTrials Email Invite
Bookings for on-site and virtual tours.




Events
FlowerTrials together with Syngenta Flowers.










Fleuroselect's 52nd Annual Convention
In July 2023, we welcomed Fleuroselect to join us for lunch, and to look through some highlights from our assortment, as well as this year’s convention trial entries and past award winners.
I lead the preparations for the event and worked for months organising it.




Banners

Marketing Banners for FloralDaily
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August 2021
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October 2021
November 2021
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January 2022
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May 2022
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June 2022

November 2022
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April 2022
Marketing Presentations


Press Releases
Floranova to Present New Varieties at FlowerTrials 2021
10 June 2021
Floranova to showcase new and flagship varieties at FlowerTrials 2022
03 June 2022
Catalogue 2022/23


Website Re-design


OLD
NEW
Together, with my past employer Vanessa Britton and her small team at WiserWeb Ltd; we are proud to reveal a new floranova.com - now a comprehensive resource for all things Floranova.
We have achieved a fresh & modern design that provides a seamless user experience. It's never been easier to explore Floranova's assortment.